The little red car that can do it…you’ll never look at a home business the same way again…guaranteed…

Most of us are familiar with the story The Little Engine that Could. It is a classic story that teaches the value of optimism and hard work. You may even say it is a metaphor of self-discovery…that if you believe hard enough in your dream you can achieve it...

In the story, a long train must be pulled over a high mountain. Various larger engines, treated, are asked to pull the train; for various reasons they refuse. The request is sent to a small engine, who agrees to try. The engine succeeds in pulling the train over the mountain while repeating its motto: "I-think-I-can".

I think a short version of the story is worth repeating.

A happy little switch railroad engine was employed to pull a few cars on and off the switches…it was built small for that purpose. One morning it was waiting for the next call when a long train of freight-cars asked a large engine in the roundhouse to take it over the mountain. There were hungry children waiting for food and toys.  "I can't; that is too much a pull for me," said the great engine built for hard work. Then the train asked another engine, and another, only to hear excuses and be refused. Each one had their own heart felt excuse…

I’m too grand…  I’m too important… I’m too old…  I’m too busy… I’m not smart enough

In desperation, the train asked the little switch engine to draw it up the steep mountainside and down the other side to help the waiting children. "I think I can," puffed the little locomotive, and hitched itself in front of the great heavy train.

As it went on, and the grade got steeper and steeper, the little engine kept bravely puffing faster and faster, "I think I can, I think I can, I think I can."

As it neared the top of the mountain, which had so discouraged the larger engines, it went more slowly. It was hard...the little  engine was gasping for air. However, it still kept saying, "I--think--I--can, I---think---I---can, I----think----I----can.”

Finally, it reached the top with its last great lunge and unbroken bravery. “Yes, I can do it!” was the triumphant cry. Then down the mountain side it sped, congratulating itself by saying, "I thought I could, I thought I could. I thought I could."

MORAL: An unbreakable belief in YOU will rise to the occasion and save the day 

So how does the little red car that can do it fit into this scenario?

Let’s start with a short fable that pertains to modern history.

There were a lot of worried people quietly suffering great financial uncertainty. It seemed the whole world was in an impending financial crisis with huge giant corporations becoming almost extinct.

Secure jobs with companies, even huge ones, were at risk. So the most powerful thing that families could do to protect themselves was look at the growing home business industry.

Making your own personal stream of income was the right thing to do. Everybody had a big WHY they needed extra money. The problems were where, who, what, how and how much.  

 Starting your own home business from scratch was tough especially in a recession with tight pocketbooks. Becoming an independent associate of a huge network marketing company at low cost and helping to market their products seemed a great win-win situation. But as an independent networker, your “job” wasn’t just to move product. To make serious money, you also had to build business partnerships that also saw the value of making extra money with large consumer networks.

The key to your success was the right marketing plan so others could see the full benefits of your opportunity….after all, you were a network marketer. And it was mandatory to effectively explain this unique network marketing business model based on principles of leverage and residual income.

…use information tools to tell the story for you 24/7

…work once…get paid multiple times.

Here is where the problem gets serious and the analogy begins.

The best duplication of your marketing plan is the essential factor directly related to your profits. A marketing plan is the key to fortunes in this unique home business model.

 So, let’s say marketing plans were cars, not engines, with anthropomorphic qualities.

 These “marketing cars” were designed to tell the network marketing story with the main purpose of educating and generating excitement about having your very own marketing car to earn potential residual fortunes.

 Some cars might appear pompous…you have to have a lot of money to work with me.

Some cars might appear weak…lots of common excuses beginning with what others might think…

Some cars might have all the latest supra-charged technology...all the chrome and gadgets…but as you know, turbo speed doesn’t count here...you can race to the finish line but if nobody follows you, you’ll find an empty lot with very few other drivers to support you.. 

Some cars might require exclusive, high optimum fuel…too expensive to keep filling up.

Some cars might break down because the functional parts weren’t updated ...still running on old-fashioned 1990’s mechanics of meeting in friendly garages.

 Some cars might be daunted by the task ahead…perhaps the windshield is dusty or just not enough horsepower in the belief system, sputter briefly and blame the road way.

Some cars might get lost…wander aimlessly from one location to another hoping to find the right mechanic to super charge them up.

Some cars may roar up with an impressive champion guru driver who everybody applauds but no one can duplicate.

 Some cars may have all these attached neon signs…”look at the newest thing I’m selling…buy it. It’s good...fulfilling your dreams” …in fact, this may cause some friends and family to run away..

Some cars may look like they’ve been banging their hoods against the walls, dented and rusted…like maybe they’re down to their last penny but with one headlight still dimly beaming.

Some cars may look like long, stealthy official cars with advanced chauffeurs who seem to have a “secret plan” for rapid acceleration.

There is certainly quite the line-up for you to choose from.

So let’s say you narrow the choice between two cars representing two different marketing plans:

One is silver, sleek, shiny with lots of different controls, operations and expenses to buy and drive.

One is a little red car, basic, standard, with good mileage and a built-in motor diagram for easy maintenance. 

With the silver car you need a manual for operation, several phone calls for expert support, various operators, too many linked-in co-factors, lots of training overviews, lots of marketing materials, computer programming, too many objections or questions about what to do next. Common excuses are the general lubricant.

With the little red car, the basics are simple enough so that everyone can do… i.e. simple phone call, one page Getting Started Right, a website, and an overview 3-Step Marketing Plan. Your personal comfort level increases. It’s time efficient and objection free. It puts the odds in your favor of dramatically increasing the number of able and willing drivers. No excuses are allowed at this primary level...simple to understand and follow.

The critical basis here is that your success will be determined by how many people get excited to be part of your journey with their own little red car, not wishing to miss out on building their own financial freedom.

The beautiful advantage of this home business is you do not have to be the best race car driver…the best speaker, salesman, or entrepreneur to profit from this special Network Marketing business. It doesn't matter your age, sex, race, education, background. You need a basic marketing vehicle that has the potential to attract masses of other drivers.

Your license or motto is VELOCITY IS DETERMINED BY SIMPLICITY..

And nothing better addresses this than the little red car that can do it.

I don’t know about you but I’ve driven a few real “lemons” in the pursuit of independence. I’ve been behind the wheel of some supra-sophisticated “New-Age super models” that were much too complicated to explain much less duplicate. Through persistent driving, I managed to reach some half-way spots but it was a lonely journey.  

 I can recommend this simple little red car that can do it to every networker, past, present and future. Kick the tires, introduce it to your friends, take it for a spin…it just may be the best investment you’ve ever made. Your home business will never be the same again, guaranteed. And it just may be the vehicle to afford you to buy the car of your dreams!