The saddest excuses for the greatest home business and some antidotes...

It is enough to break one's heart when in a time of huge economic changes, including potential prosperity, one reads about excuses and failure rates.

I view the world of change as an educator. It really doesn't matter what the subject matter or learning objectives are. You start with the basic premise here is what I know and here is what I want to know.. And you plug into lesson plans and resources to learn more, to become educated because, in my slightly biased opinion, there is nothing worse, than a narrow mind with tunnel vision trying to cope with status quo permanence in an atmosphere of perennial changes.

Now the education process may involve normal points of failure along the way but they are the stimuli to relearn, adapt, try something different, reformulate, rehearse..do whatever it takes to gain mastery of the subject matter.

And our school system allows 50% for a passing grade.

So, it breaks my heart, but not my spirit because the challenge is to do something about it, to see such unacceptable failure rates in the network marketing home business...and it has to stop, along with the common excuses. Statistics may vary; however, it is estimated as many as 90% of all network marketers ultimately fail, a huge percentage quitting in their first 3 months, and majority quitting within the first year of starting their business.

A huge percentage (80% plus) are women, according to the Direct Selling Association. And how, even more sadly, these home based business opportunities are lost by people naturally suited to this profession of caring for and helping others to succeed.

What is needed, more than ever, is a standard educational approach and program to explain the basics of network marketing and neutralize common excuses.

Most sadly of all, are the kinds of common excuses or roadblocks that crop up.

Here are some examples of personal excuses. Beside each one is an antidote simply addressed in a proper educational program:

I'm afraid to fail or be rejected
Rehearse simple daily affirmations to develop new self-belief habits

I'm afraid of opposition from my family and friends
Show a concept map of how residual income works

I don't have leadership skills
Share professional information tools that tell the story for you

I find it hard to learn and move forward
Simplify the learning curve to a one page business plan

I tend to procrastinate
Set a time limit goal to focus on profitable activities. Project a 6 month cash flow

I'm not sure who to talk to, who is interested
Stress the main concepts of how to make money not product features.People might say "no" to a product but not to a better lifestyle.

I'm not sure how to offer value to prospects
Present the invitation, the message as a proud associate of a great successful company...you can only offer the roadmap, vehicle and fuel. Become the success others wish to be with a simple 3-steps marketing plan

I'm not sure how to advertise
Use technology for automatic auto responders and more internet marketing

I'm not a sales person
Understand this business is educating people about 3 main ways to make money from home with professional tools. You can't sell your way to the top because others also won't be able to either. This business is duplicating a simple plan for average networkers not mastering sales quotas.

I'm not sure how to train other business partners
Use inbuilt training tools..not your job to be a teacher or spend endless hours training yourself but to share effective tools

I don't have proper support from my "upline"
Choose team members carefully but also believe you are a self-franchised home business entrepreneur with all necessary tools at your fingertips..Have Simple Marketing Plan will Succeed. Proper tools will also cut down on training, 3-ways and conference calls.

Finally, in summary, let's do educational justice to this unique home business based on the founding principle that every average person with above average dreams can start a profitable home business with minimal capital and make a difference.

Let's reduce the failure rate by reducing the excuses with a comprehensive but simple curriculum guide that's fair for all.

Let's "employ" a simple business marketing plan that duplicates with democratic masses.

Most importantly, don't allow EXCUSES to gain mastery of your life. The value of education is priceless, and the value of leveraging information tools can build you a fortune....but you need to do it right.

Questions and comments are always welcome. A good "classroom" discussion is the beginning of real education.

AnneMarie Berukoff is an entrepreneur and teacher who enjoys early retirement following a 24 year career. She is a professional network marketer for the past 5 years who has worked with some of the top income earners building and training her own successful downlines. Her team's experience showed the need for a simple but comprehensive overview of the industry and what makes it work best. http://www.howtoincreasehomebusinessprofits.com

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