Announcing... confirmation by top internet marketers:

Personal Branding strategies don't work...

What are we talking about here?

Lets take one step back first...the context here is the network marketing home business. The majority of home business owners do take a serious look at plugging into a network marketing company. In a nutshell, as an independent member, you can access the product, research, top management, replicated website, marketing tools, accounting, and payment plan and bonuses.

Your "job" or objective is to help market their product and earn residual commissions.

The keywords are help to market..the lifeblood of any business..

The key concept is duplication for residual income based on simple marketing plan.

Nothing is more profoundly simple and effective.

So the majority of training programs are based on "branding" yourself..how to make YOU.INC the branded leader that others want to follow. The main strategy may have been unique at one time and is commonly known as web 2.0 social marketing...writing articles, blogs, participating in forums, social sites, videos, e-books for funding proposals, list-building, traffic generation, teleseminars, etc. It seems in the last five years or so that a handful of marketing gurus have moved through these complicated ranks and managed to raise their success ratios with these strategies. Attraction marketing does work for a select few, but not for everyone. Now with their resources and connections they are massively promoting the courses and programs at costs to other would-be entrepreneurs.

Personally, I have bought into the theory of YOU.INC or personal branding for a couple of years and even managed to hammer out a downline with superhuman effort. But how much time was wasted in these social communities, training sessions, and over-saturated traffic generations can't be calculated..nor would I want to..too depressing.

Instinctively, there were several signs that this process wasn't working. However, the home business model was strong, functioning and believable. This mountain of hard work was finally simplified into a comprehensive and basic 3 steps marketing process that better fits this unique home business.

Now, after listening to a 2 hour webinar, I have finally heard from top internet marketers why personal branding doesn't work anymore in the context of Web.2 social marketing..an ever-evolving marketplace.

The challenges to self-branded YOU.INC marketers are that they can't get their teams to duplicate their success. Their approach doesn't attract the masses:

• Information overload..too many resources, methodologies.

• Too many parts and tactics... limited mastery of anyone idea.

• Decrease of personal production with primary company in an overcrowded industry.

• Way too time consuming...setting up training modules.

• No big picture overview..people need a trail of victory before they believe unconditionally.

• No duplication...a simple tool that everybody CAN DO...no excuses.

• Profits and personal growth are decreased via competitive market.

• Expensive factors in both time and costs in struggle to be successful vs simple equation.

• Not friendly to beginners who can waste time and money doing extraneous expectations.

• Continued public negative reaction to an opportunity based on democratic ideals but underpinned by personal branding mini-structures.

In the end, this home based business is built on three main network marketing principles...

• leverage information tools
• plug into a residual matrix
• duplicate a simple business plan.

It needs a professional presentation that is simple to get started and simple to share. It needs to provide a safe, like-minded community in which to interact and which promotes grassroots capitalism democratically where every person who wants a home business can have a home business. This kind of realistic program will truly bring this unique home business into the viral marketing era.

In the end, this home based business is not about duplicating "elite YOU.INC's" but every day, average people with above average dreams for a better lifestyle with a low-cost, honest, profitable home business, irrespective of gender, age, status, training, background, or budget.

It is time we take this home-based business back to the masses. It is time to remediate the problems that inhibit mass duplication. It is time to build successful network marketing communities. It is time for the public to watch our examples and knock on your doors requesting membership.

That will be the ultimate change.

Annemarie..No Excuses Allowed Team